![]() ![]() This limit is usually shorter than the maximum characters allowed. Despite those limits, most email clients will only “display” a certain number of characters before hiding the rest of the message. ![]() However, a lot of email clients will impose a 255/256 character limit.Ĭlearly, both limits are too much and one should not attempt to reach those boundaries. Much like writing a tweet, one of the challenges is formulating an enticing phrase with a limited number of characters.įrom a technical perspective, RFC 2822 states that the maximum number of characters in a subject line is 998 characters. Subject Line Length and Open Rates By Wei Tanīalancing subject line length and coming up with something catchy can be frustrating. ![]()
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